Founder of Holistic communications, advertising agency that designs communication on social issues solely.
Holistic has partnered with UNICEF, IOM and other international organizations and Governments, for 15 years now, on issues tackling social phenomenon in Balkan region and Africa. The local project we’ve stumbled upon (Lice v lice street paper), impacted our professional view on designing communication.
It shifted its focus toward ourselves.
Instead of looking into communicating a certain issue to achieve a societal change, we now first let the issue change us. We realized that working with Self and enabling “It” to learn, changes how you perceive your own business.
Holistic now works to enable this process within entities dedicated to designing the social field capable of transforming Businesses, Society and Self in their own activities.